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ABOUT ME
I'm a Cuban-American born and raised in Miami, Florida. I graduated from Southern Methodist University in May of 2022 with a BBA in Marketing from the Cox School of Business and a BA in Fashion Media from the Meadows School of the Arts. I am a creative out-of-the-box thinker who loves taking on new challenges.
RESUME
Education
Southern Methodist University, Cox School of Business- Graduated in 2022
Bachelor of Business Administration, Marketing
Southern Methodist University, Meadows School of Fine Arts- Graduated in 2022
Bachelor of Arts, Fashion Media
GPA: 3.8/4.0- SMU Leadership Scholarship, SMU Distinguished Scholar, SMU Hilltop Scholar
Work Experience
SMU Look Magazine
Writer
Dallas, TX
Sept 2021 - May 2022
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Pitched and covered stories including news reports, features, product reviews and opinion pieces
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Conducted in-depth primary and secondary research, including high profile interviews
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Acquired written communication and copy skills both in a professional and creative capacity
Studio 11 Interior Design
Social Media and Marketing Intern
Dallas, TX
Aug 2021 - Dec 2021
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Curated interior design look books for hospitality clients including Hilton, Marriott, and Hyatt
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Managed social media planning for 3+ accounts focusing on content production and engagement
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Collaborated with the financial department to compile project proposals including site sketches and price estimates
I Am Adored UK
Marketing Intern
Remote
May 2021 - Aug 2021
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Spearheaded campaigns on social media platforms including Facebook, Instagram, and Pinterest
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Collaborated with influencers to launch a brand ambassador program ]
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Built and designed the company’s new website using Wix and Shopify building tools
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Utilized social media analytics tools to track consumer engagement and optimize SEO results
VicsJewels.com
CEO/ Founder
Miami, FL
Aug 2019 - Aug 2020
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Founded an online fashion jewelry boutique while in college to earn extra money
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Developed branding, content, and ran social media marketing campaigns on a variety of platforms
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Built online storefront and implemented inventory tracking SKU technology to organize products
Leadership & Achievements
Girl Scout Gold Award Recipient
Founder and President of Life Share Organ Donation Advocacy Group
Alpha Kappa Psi Business Fraternity
Delta Gamma
Additional Skills
Languages: Bilingual (English and Spanish), 7 Years of French
Skills: InDesign, Premiere Pro, Acrobat, Photoshop, Canva, Word, PowerPoint, Excel, Google Office
Certifications: Excel Expert Certified, Licensed Florida Real Estate Sales Associate, CCIM 101
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